Seminar: The Value of User Experience (UX) Design in Product Success

On Monday, May 15^th, a seminar entitled “The Value of User Experience (UX) Design in Product Success” was conducted by Dr. Hasanin Salman. Throughout the seminar, Dr. Hasanin highlighted that: User experience (UX) plays a critical role in the success of a product. It encompasses users’ overall experience and satisfaction when interacting with a product, system, or service. The value of UX lies in its ability to drive customer satisfaction, differentiate products in the market, increase engagement and productivity, reduce support costs, shape brand perception, and enable iterative improvement. By prioritizing and investing in user experience, companies can enhance their products’ success and establish long-term customer relationships.